ARS ET INGENIUM
IGT RED WINE MARCA TREVIGIANA
MERLOT, RABOSO PIAVE AND PASSITO OF RABOSO PIAVE.
REFINED 12 MONTHS IN FRENCH AND AMERICAN OAK TONNEAUX.
ARS: Latin term that identifies practical ability, ability to perform, technique.
INGENIUM: Latin term to describe individual inventiveness as well as the virtue of finding surprising solutions. Combining these two words we have ARS ET INGENIUM: practical and technical skill combined with inventiveness and creativity; but isn’t that exactly what it takes to MAKE a great wine?
On the label, spheres of different sizes are drawn to follow a path, ideally forming a spiral and the figure of a man, with a poppy-shaped head, positioned in the center holding the rows of spheres like a puppeteer.
The spheres represent the processing cycles and actions necessary to get to the final product and have different dimensions in relation to time and importance within the production cycle.
The spiral is the famous Golden Spiral.
To get to the concept of golden spiral we started from the well-known Fibonacci sequence: a linear and homogeneous recursive sequence in which each term is therefore the sum of the two terms that precede it: 1, 1, 2, 3, 5, 8, 13, 21 , 34, 55, 89, 144… the ratio between a number of the Fibonacci sequence and its previous one is, at the limit (for n which tends to infinity) equal to φ≈ 1.618… called golden number.
But what connects all these elements? The man-poppy.
He symbolizes the figure of the producer and of all the people who are ‘behind’ that wine.
He pulls the strings of actions (the spheres) necessary to arrive at the final product and does so following a certain orderly, chronological and increasing sequence, like the Fibonacci sequence.